HoBiscuit was excited.
When she came home from work last night and saw the pile of mail on the kitchen table, her eyes were immediately drawn to the top envelope. The one with the AC Nielsen logo and the words, ‘A special invitation to join our panel.’ on it. She squealed like a spider monkey in heat and lifted up the envelope as if contained a winning lottery ticket for [begin Dr. Evil] 100 billion dollars [/end Dr. Evil].
“Oh. My. God. We’re going to be a Nielsen family!”
I was uncertain what that meant at first, not being a big fan of TV, but I knew better than to argue with her when she was so obviously excited. I have been well trained. So, I proceeded to jump up and down in excitement with her, as is my contractual obligation per items 103.92b and 427.45c of the relationship contract I was forced to sign when we first began dating.
In blood. From my own finger. Three. Freaking. Copies.
Anywaste, she began babbling about how great it would be because our TV viewing habits would influence future programming for all of America. Then she said something about something being cool, or something. And blah, blah, blah research. Blah, blah, blah exciting. Gibberish, foreign tongues, Satan is my master, llamas got my teeth, blah, blah, blah.
That’s about when I stopped listening.
Instead, I began wondering how I might be able to hack the Nielsen box so that it thinks all I’m watching is reruns of Family Guy and Married… With Children. Then I wondered if it would affect the VEHTS, because if it did then I wouldn’t let that devil’s gadget into my home. No way was I going to lose the sound or picture quality of my system just so these faceless, nameless researchers could watch me channel surf my Pay-Per-View porn. I’d rather die first then give up the perfect clarity of watching Jenna Jameson’s bouncing breasts on my beautiful, professionally calibrated, extra-large, super-flat HDTV.
In my minds eye I could still see them bouncing. Beautiful. Simply beautiful.
Looking over to HoBiscuit I realized her mouth was moving. Quickly flicking the mental switch that allowed my ears to pick up her particular vocal frequencies again, I listened to her angry words.
“This isn’t for the TV! It’s for shopping!”
Seeing my furrowed brow and blank stare, HoBiscuit handed me the color pamphlet, put her hands on her hips and fumed at the injustices of the world. As I read the pamphlet, she started talking about invasions of privacy, marketing bastards, stupid surveys and how unfair it was that she wasn’t going to influence the TV viewing habits of her fellow Americans by watching Shipmates, American Idol and SpongeBob SquarePants 24 hours a day.
She’s so damn cute, isn’t she?
Well, it turns out that we’re not going to be a Nielsen family. What we were invited to join was the Homescan Consumer Panel, which basically means using a handheld scanner to scan in the UPC barcodes of every freaking thing we ever buy. Ever. From food to electronics to household items, everything would be scanned in and sent to the ‘good’ people of AC Nielsen so they could then sell that information to large corporations in the name of ‘Market Research’.
But I have a plan.
See, I think we might sign up for the program but, when we get the scanner, instead of scanning our real purchases we’d go to our local sex shop and scan in everything from dildos to lubricant to harnesses. Then we’d go to one of those anti-spy shops and scan in all the phone tapping hardware and hidden surveillance cameras. We might even go to the costume shops and novelty stores in search of the strangest combinations of things we could buy. Like a gorilla suit, x-ray glasses, a wind-up walking penis and a velvet Elvis poster.
Then we’ll hit the Chinese supermarkets. Ha. Ha. Haaaa.